Strategy First.
Marketing Second.
Results Always.
Trusted by multi-location fitness brands and growth-focused service businesses.
Smart People Marketing helps fitness businesses and service companies attract more leads, improve conversion, and build stronger marketing systems. From strategy and advertising to creative support and CRM alignment, we help connect marketing to real growth.
Strategic partner for:
✔ Fitness clubs & studios
✔ Multi-location operators
✔ Local service businesses
✔ Franchise groups
✔ Owners tired of managing marketing vendors!
From lead to conversation to client with one connected strategy.
We map how leads actually move through your business, then build advertising and follow-up to match that journey.
No dashboards or gimmicks just clear strategy, responsible advertising, and better follow-up.
Most businesses do some marketing. Fewer have the strategy, execution, and
follow-through needed for consistent growth. Smart People Marketing helps close the gaps between lead generation, communication, and conversion so marketing actually produces revenue.
Where We Help Most
Common places we step in to support fitness and service businesses.
Need more leads?
We help improve lead generation with a unique strategy for ad execution.
Getting leads but not converting them?
We analyze current processes, then help strengthen follow-up and communication.
Marketing feels disconnected?
We help align strategy, creative, platforms, and execution.
Need marketing support without hiring internally?
We act as a fractional CMO for your organization.
How We Support Our Clients
Supporting single & multi-location brands across the U.S. with 40+ years combined experience in fitness growth
Marketing Strategy
Clarity on positioning, offers, and campaigns designed around how your business actually runs.
Ad Strategy & Execution
Paid social and digital campaigns built to drive quality leads instead of vanity metrics.
SmartADs Advertising Support
A focused approach to advertising that connects campaigns to leads, appointments, and sales.
Creative & Graphic Design Support
On-brand creative that fits your offers, audience, and platforms without slowing you down.
Social Media & SEO Support
Support for ongoing visibility, content, and search that complements your paid efforts.
Advertising Built to Perform
Through SmartADs, we help businesses run smarter advertising campaigns focused on real opportunities not just impressions or clicks.
We focus on strategy, targeting, offer alignment, lead quality, and conversion support so your ad spend is tied directly to business outcomes.
Most agencies generate leads.
We provide strategy that can convert them.
- Strategic campaigns built around your offers and capacity
- Targeting and creative tuned for local and regional markets
- Clear reporting on the leads and opportunities that matter
Our goal is simple:
More qualified leads. Faster response. Higher conversion. Better retention.
Marketing Works Better When Follow-up Works
Great marketing creates interest. Strong systems turn that interest into opportunity.
We support businesses using SmartOWL to improve communication speed, lead handling, and marketing conversion support when it makes sense.
Practical pipeline and workflow setup
Templates and sequences tuned for fast follow-up
Reporting that ties leads to conversations and sales
What better follow up looks like
Leads acknowledged within minutes, not days
Clear paths from leads to visits, trials, or consults
Owners and managers see what’s happening in the pipeline
Built by People Who Understand the Industry
Smart People Marketing is a hands-on team with experience across fitness marketing, business operations, creative execution, and technology support.
We focus on practical strategy, clear execution, and helping businesses solve real growth challenges.
We have 40+ years of combined experience across fitness marketing, creative, and business growth support!
Meet the Owls Whoooo Make the Magic Happen
Lindsey Harrison
Co-Founder &
Chief Smart Person
The heart of the flock, Lindsey makes sure our clients feel like family and our vision stays smart, fresh, and a little bit fabulous!
A natural connector and brand builder, she brings energy, strategy, and sparkle to everything we do. You’ll find her where creativity meets results- always one step ahead.
Howard Newstate
Co-Founder &
Chief Problem Solver
Part brains, part builder, all brilliance. Whether he’s mapping out integrations, refining workflows, or inventing the next “Why didn’t we think of that?” solution, Howard is the behind-the-scenes wizard who makes SmartOWL tick!
Also answers to:
'Tech Whisperer' and 'The Guy who knows Everything Before it Breaks'
Morgan Sherwood
Strategic Marketing Operations Manager
The Architect of Action!
Morgan is the reason SmartOWL moves fast, flows smoothly, and looks sharp while doing it. From campaign coordination to client success systems, she turns complex problems into beautifully executed plans.
*Fluent in brand voice,
AI flows, and emojis🦉.
Jane Tarbutton
Creative Strategy &
Client Success Manager
If it looks amazing and works even better, Jane probably touched it. She’s our visual storyteller and client champion, blending creative polish with thoughtful execution.
From big-picture branding to the tiniest button placement, Jane brings the “wow” to every detail and makes sure it wins!
Deep Experience in Fitness and Wellness
We bring strong experience supporting fitness operators, wellness businesses, and service companies where lead flow, conversion, and communication directly impact revenue.
Interested in working together?
Tell us a little about your business and what you are trying to improve. We'll start with a conversation and see if we are a good fit.
What we’ll cover: where you are today, how leads currently move through your business, and where better marketing support could help.
Smart People Marketing helps fitness and service businesses grow with smarter marketing. From strategy and advertising to creative and CRM systems, we connect marketing efforts to real results.
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